THE BLUP - Culture and Lifestyle The BLUP Way

FRAGMENT X TRAVIS SCOTT X AIR JORDAN

BLUP50 TALENT FEATURE // ANNIE REID

BLUP50 CURATES // PLAYLIST BY JAMAAL

CULTURE, FASHION

LOUIS VUITTON X NIKE ‘AIR FORCE 1’ BY VIRGIL ABLOH

January 20, 2022 by No Comments
 In January, one of most anticipated offerings, the Louis Vuitton and Nike expression of the “Air Force 1” by Virgil Abloh,...
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CULTURE, FASHION, NFT, TECH

NIKE ACQUIRES VIRTUAL SNEAKER X FASHION NFT SITE RTFKT

December 14, 2021 by No Comments
NIKE, INC. announced today the acquisition of RTFKT, a leading brand that uses cutting-edge innovation to create next-generation collectables that...
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FASHION

SNEAK PEEK OF THE OFF-WHITE ™ x NIKE AIR FORCE 1 IN BLACK

November 29, 2021 by No Comments
Virgil Abloh will be remembered for his unmistakable effect in the fashion and footwear industries, and while his future projects...
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CULTURE, FASHION

NIKE IS COLLABORATING WITH LEBRON JAMES X LIVERPOOL F.C. TO DEVELOP A PRODUCT LINE

November 25, 2021 by No Comments
Liverpool F.C. ended their sponsorship agreement with New Balance in 2019 and has since signed a new multi-million dollar arrangement...
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CULTURE, FASHION

MIXTAPE-INSPIRED NIKE LITTLE POSITE ONE IS NOW OUT

November 18, 2021 by No Comments
Nike is turning back the clock to the 1990s in more ways than one with this latest release of the...
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FASHION

NEW AIR FORCE 1 ‘SKELETON’

September 27, 2021 by No Comments
Nike announced the ‘Purple Punch’ colour-way just in time for the spooky season. For the fourth year running Nike have...
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FASHION

NEW AIR JORDAN 36 DRIPPING WITH GOLD

July 26, 2021 by No Comments
Giving it a luxury look and feel. The Air Jordan 36, following a string of athlete-designed colour-ways, is ready to turn...
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FASHION

RELEASE DATE FOR FRAGMENT X TRAVIS SCOTT x AIR JORDAN 1

July 21, 2021 by No Comments
THE HOTTEST and most highly anticipated sneaker drop is about to be released on Thursday 29th July. The Fragment x...
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CULTURE, FASHION

TINKER HATFIELD CELEBRATES SPIKE LEE WITH EXCLUSIVE AIR JORDAN 1

July 8, 2021 by No Comments
As Spike takes the role of Jury President for the 73rd Annual Cannes Film Festival Designed by the legend Tinker...
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BLUP-DATE // HELEN KIRKUM X REEBOK

BLUP50 TALENT FEATURE // DJ LUKEY

BLUP50 CURATES // MAY PLAYLIST BY K1R3Y

CULTURE, FASHION

MARTINE ROSE X NIKE LAUNCH ENGLAND SUPPORTER’S JERSEY

July 5, 2021 by No Comments
Inspired by the Lost Lionesses of 1971. Two forces have come together to launch the special-edition England supporters jersey. The...
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CULTURE, FASHION

NIKE CONFIRMS OFF-WHITE’S 50 DUNK LOW COLLAB

June 15, 2021 by No Comments
‘Dear Summer’ collection dropping soon. Nike has officially unveiled its 50-shoe Dunk Low collab with Off-White on SNKRS today along with breaking down the...
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CULTURE, FASHION

BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

May 27, 2021 by No Comments
This artist in residence continues to blow out minds   After her trip to Nike’s head office in Portland in...
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FASHION

VIRGIL ABLOH CONFIRMS ANOTHER NIKE DROP

May 26, 2021 by No Comments
What began as ten trainers in 2017, has spun into an iconic partnership between Virgil Abloh and Nike. Today Off-White...
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CULTURE, FASHION

NIKE’S NEW RECYCLED COLLECTION

April 19, 2021 by No Comments
“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials,...
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FASHION

SKEPTA TEASES A NEW NIKE TRAINER

March 19, 2021 by No Comments
Skepta today took to his Instagram Stories to tease us with new music and Nike trainers. Back in January an...
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BLUP50, FASHION

BLUP50 KELLY ANNA LONDON DECORATES THE LATEST NIKE PEGASUS 38

March 17, 2021 by No Comments
Swoosh recruits Kelly Anna London as A.I.R. When it comes to Nike’s extensive line of running sneakers, the brand often...
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FASHION, LIFESTYLE

NIKE PREVIEWS NEW AIR MAX SPRING 2021 COLLECTION

January 30, 2021 by No Comments
Nike Air Max which launched back in 1987 has pushed the boundaries of style and innovation over the last 33...
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FASHION, LIFESTYLE

STÜSSY X NIKE HAND DYED AIR FORCE 1

January 29, 2021 by No Comments
This new collaboration includes five colorways made from all-natural dyes that have been ethically harvested. The shoes are prepared in...
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ENTERTAINMENT, FASHION

TAKE A LOOK AT NIKE & DRAKE’S NEW RANGE

December 3, 2020 by No Comments
Nike and Drake have officially announced their line NOCTA. The name has been inspired by Drake’s nocturnal creative process and...
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BLUP-DATE, CULTURE

SNEAKER ROYALTY: AIR JORDAN 5

November 30, 2020 by No Comments
21 year old Jamaal Purcell-Edwards celebrates the 30th Anniversary of the Air Jordan 5 with his own BLUP Remix
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