THE BLUP - Culture and Lifestyle The BLUP Way

FRAGMENT X TRAVIS SCOTT X AIR JORDAN

BLUP50 TALENT FEATURE // ANNIE REID

BLUP50 CURATES // PLAYLIST BY JIDE

FASHION

NEW AIR JORDAN 36 DRIPPING WITH GOLD

July 26, 2021 by No Comments
Giving it a luxury look and feel. The Air Jordan 36, following a string of athlete-designed colour-ways, is ready to turn...
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FASHION

RELEASE DATE FOR FRAGMENT X TRAVIS SCOTT x AIR JORDAN 1

July 21, 2021 by No Comments
THE HOTTEST and most highly anticipated sneaker drop is about to be released on Thursday 29th July. The Fragment x...
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CULTURE, FASHION

TINKER HATFIELD CELEBRATES SPIKE LEE WITH EXCLUSIVE AIR JORDAN 1

July 8, 2021 by No Comments
As Spike takes the role of Jury President for the 73rd Annual Cannes Film Festival Designed by the legend Tinker...
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CULTURE, FASHION

MARTINE ROSE X NIKE LAUNCH ENGLAND SUPPORTER’S JERSEY

July 5, 2021 by No Comments
Inspired by the Lost Lionesses of 1971. Two forces have come together to launch the special-edition England supporters jersey. The...
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CULTURE, FASHION

NIKE CONFIRMS OFF-WHITE’S 50 DUNK LOW COLLAB

June 15, 2021 by No Comments
‘Dear Summer’ collection dropping soon. Nike has officially unveiled its 50-shoe Dunk Low collab with Off-White on SNKRS today along with breaking down the...
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CULTURE, FASHION

BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

May 27, 2021 by No Comments
This artist in residence continues to blow out minds   After her trip to Nike’s head office in Portland in...
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FASHION

VIRGIL ABLOH CONFIRMS ANOTHER NIKE DROP

May 26, 2021 by No Comments
What began as ten trainers in 2017, has spun into an iconic partnership between Virgil Abloh and Nike. Today Off-White...
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CULTURE, FASHION

NIKE’S NEW RECYCLED COLLECTION

April 19, 2021 by No Comments
“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials,...
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FASHION

SKEPTA TEASES A NEW NIKE TRAINER

March 19, 2021 by No Comments
Skepta today took to his Instagram Stories to tease us with new music and Nike trainers. Back in January an...
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BLUP-DATE // HELEN KIRKUM X REEBOK

BLUP50 TALENT FEATURE // DJ LUKEY

BLUP50 CURATES // MAY PLAYLIST BY K1R3Y

BLUP50, FASHION

BLUP50 KELLY ANNA LONDON DECORATES THE LATEST NIKE PEGASUS 38

March 17, 2021 by No Comments
Swoosh recruits Kelly Anna London as A.I.R. When it comes to Nike’s extensive line of running sneakers, the brand often...
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FASHION, LIFESTYLE

NIKE PREVIEWS NEW AIR MAX SPRING 2021 COLLECTION

January 30, 2021 by No Comments
Nike Air Max which launched back in 1987 has pushed the boundaries of style and innovation over the last 33...
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FASHION, LIFESTYLE

STÜSSY X NIKE HAND DYED AIR FORCE 1

January 29, 2021 by No Comments
This new collaboration includes five colorways made from all-natural dyes that have been ethically harvested. The shoes are prepared in...
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ENTERTAINMENT, FASHION

TAKE A LOOK AT NIKE & DRAKE’S NEW RANGE

December 3, 2020 by No Comments
Nike and Drake have officially announced their line NOCTA. The name has been inspired by Drake’s nocturnal creative process and...
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BLUP-DATE, CULTURE

SNEAKER ROYALTY: AIR JORDAN 5

November 30, 2020 by No Comments
21 year old Jamaal Purcell-Edwards celebrates the 30th Anniversary of the Air Jordan 5 with his own BLUP Remix
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BLUP-DATE

OFFWHITE X AIR JORDAN 4

September 15, 2020 by No Comments
THE BLUP WAY™ ⚡
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FASHION, LIFESTYLE

VIRGIL ABLOH X AIR FORCE

July 24, 2020 by No Comments
Virgial Abloh has graced us again with a sample pair of the Nike Air Force 1 “MCA”. The highly sought-after...
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LIFESTYLE

NEW NIKE RELEASE

July 3, 2020 by No Comments
Nike have just realised their latest Run Division for Spring/Summer 2020. It offers an easy transition between sport, work, and...
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ENTERTAINMENT, FASHION

DRAKE X NIKE?

June 9, 2020 by 2 Comments
Drake and Nike fans will be excited this morning as rumours broke of a collab between the two, in the...
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CULTURE

NEW NIKE AD CALLS OUT RACISM

June 4, 2020 by 31 Comments
Whilst many nations fight the global pandemic of Covid-19, the rise of the racial pandemic has been seen in the...
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LIFESTYLE

NIKE’S TEAR-AWAY AIR FORCE 1 + AIR MAX 98

April 24, 2020 by 2 Comments
Nike With Spring now well under way, Nike have given their signature Air Force 1, as well as their Air...
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