THE BLUP - A CULTURE CONNECTOR

BLUP50 TALENT FEATURE // VANESSA MARIA

A SIT DOWN WITH EMI RECORDS' MAURO FERNANDES BORGES

STUDIO BLUP RE-SETS THE GENERATION
CULTURE, FASHION

WORLDWIDE AIR MAX DAY ACTIVATIONS CONTINUE

March 30, 2023 by No Comments
Nike continues to commemorate the Air Max 1, designed by Tinker Hatfield 36 years ago, by creating cultural moments worldwide...
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FASHION

WHAT’S THE DEAL BEHIND TIFFANY & CO X NIKE’S AIR FORCE 1 COLLAB?

February 2, 2023 by No Comments
This week’s biggest announcement was probably Tiffany & Co.’s statement that they will be creating their own Nike AF1 1837....
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FASHION

SNEAK PEEK: UPCOMING CORTEIZ X NIKE AIR MAX 95

January 30, 2023 by No Comments
If you haven’t been living under a rock, then you should know that Nike and Clint419’s Corteiz brand are collaborating...
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FASHION

OFFICIAL NIKE X CORTEIZ COLLABORATION

January 18, 2023 by No Comments
Corteiz, a streetwear company located in London, and Nike are collaborating on their first significant product launch. The logo of...
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TECH

NIKE TO KICKSTART 2023 BY LAUNCHING ITS OWN WEB3 PLATFORM

November 16, 2022 by No Comments
Next year, Nike will be presenting its biggest web3 project yet – a new web3-enabled platform ‘.SWOOSH’, that houses all...
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CULTURE, FASHION

CREPE CITY SNEAKER FESTIVAL RETURNS

October 31, 2022 by No Comments
The biggest sneaker festival in Europe, Crepe City, will return to London this November for sneakerheads and streetwear enthusiasts. Hosted...
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FASHION

TWO FRESH FLEECES FOR THE NIKE DUNK LOW

September 21, 2022 by No Comments
As autumn approaches, Nike are bringing the iconic Dunk Low with two additional hues of fleece materials. Both of these fleece Nike...
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CULTURE, ENTERTAINMENT

FIFA’S FIRST FEMALE GLOBAL COVER STAR IS SAM KERR

July 21, 2022 by No Comments
As interest in women’s football continues to rise, this may be the start of an ongoing trend for the FIFA...
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CULTURE, FASHION

LOUIS VUITTON X NIKE AIR FORCE 1 DROP

July 20, 2022 by No Comments
Produced outside of Nike Factories for the first time ever, nine editions of the Louis Vuitton and Nike “Air Force...
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STUDIO BLUP X AITCH – CLOSE TO HOME

BLUP50 TALENT FEATURE // BORJA MARTIN

BLUP50 CURATES // MAY PLAYLIST BY K1R3Y

CULTURE, FASHION

NIKE OPENS RETAIL SPACE X CREATIVE STUDIO IN SEOUL

July 15, 2022 by No Comments
There have been exciting things coming out of Seoul recently but today (July 15) marks the opening of ‘Nike Style’...
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FASHION

FIRST LOOK: NIKE JORDAN’S SLIP-ON CLOGS

June 9, 2022 by No Comments
Daring to try something new, J’s is preparing to release its first slip-on clog shoe, launching the brand into a...
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FASHION

THE ALL NEW CLOT X AIR JORDAN 5 LOW “JADE”

May 10, 2022 by No Comments
Over the past 16 years, Nike has been collaborating with Hong-Kong based streetwear label CLOT, in which they have dropped...
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FASHION

BILLIE EILISH VISUALISES NEW EARTHY NIKE APPAREL X NIKE AF1

April 21, 2022 by No Comments
Following her headline performance at Coachella weekend one, this weekend now sees the pop singer take front stage again as...
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CULTURE, FASHION

THE BLUP CELEBRATES AIR MAX DAY 2022: OUR TOP 5 PICKS

March 26, 2022 by No Comments
Nike celebrates today (March 26) their 35th Anniversary of the design that made it one of the most iconic sneakers...
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CULTURE, ENTERTAINMENT, FASHION, MUSIC

DRAKE DROPS NEW ‘ALIEN GORTEX’ JACKET TO CELEBRATE ‘TOP BOY’ SEASON 2

March 23, 2022 by No Comments
Nike and Drake’s NOCTA label have just released a co-branded Top Boy jacket to celebrate the show’s return after three...
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FASHION

40 YEARS OF NIKE AIR FORCE 1: NEW VINTAGE AF1 REVEALED

March 21, 2022 by No Comments
Nike are marking a special birthday occasion with a special edition Air Force 1 High Vintage “Sail” after the shoe’s...
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CULTURE, FASHION

TOP SNEAKER DROPS IN MARCH – MEGAN DENT

March 9, 2022 by No Comments
Yeezy March is the month for Yeezy restocks. On the March 3rd we see the 500 restocking in the ‘Blush’...
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FASHION

ACRONYM X NIKE BLAZER LOW

February 1, 2022 by No Comments
This year, ACRONYM and Nike again drop the new Nike Blazer Lows captured in two unique colourways – “Night Maroon”...
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CULTURE, FASHION

LOUIS VUITTON X NIKE ‘AIR FORCE 1’ BY VIRGIL ABLOH

January 20, 2022 by No Comments
 In January, one of most anticipated offerings, the Louis Vuitton and Nike expression of the “Air Force 1” by Virgil Abloh,...
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CULTURE, FASHION, NFT, TECH

NIKE ACQUIRES VIRTUAL SNEAKER X FASHION NFT SITE RTFKT

December 14, 2021 by No Comments
NIKE, INC. announced today the acquisition of RTFKT, a leading brand that uses cutting-edge innovation to create next-generation collectables that...
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