THE BLUP - Culture and Lifestyle The BLUP Way

BLUP-DATE // HELEN KIRKUM X REEBOK

BLUP50 TALENT FEATURE // JYOTY

BLUP50 CURATES // FEBRUARY PLAYLIST BY DJ LUKEY
FASHION, LIFESTYLE

NIKE PREVIEWS NEW AIR MAX SPRING 2021 COLLECTION

January 30, 2021 by No Comments
Nike Air Max which launched back in 1987 has pushed the boundaries of style and innovation over the last 33...
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FASHION, LIFESTYLE

STÜSSY X NIKE HAND DYED AIR FORCE 1

January 29, 2021 by No Comments
This new collaboration includes five colorways made from all-natural dyes that have been ethically harvested. The shoes are prepared in...
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ENTERTAINMENT, FASHION

TAKE A LOOK AT NIKE & DRAKE’S NEW RANGE

December 3, 2020 by No Comments
Nike and Drake have officially announced their line NOCTA. The name has been inspired by Drake’s nocturnal creative process and...
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BLUP-DATE, CULTURE

SNEAKER ROYALTY: AIR JORDAN 5

November 30, 2020 by No Comments
21 year old Jamaal Purcell-Edwards celebrates the 30th Anniversary of the Air Jordan 5 with his own BLUP Remix
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BLUP-DATE

OFFWHITE X AIR JORDAN 4

September 15, 2020 by No Comments
THE BLUP WAY™ ⚡
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FASHION, LIFESTYLE

VIRGIL ABLOH X AIR FORCE

July 24, 2020 by No Comments
Virgial Abloh has graced us again with a sample pair of the Nike Air Force 1 “MCA”. The highly sought-after...
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LIFESTYLE

NEW NIKE RELEASE

July 3, 2020 by No Comments
Nike have just realised their latest Run Division for Spring/Summer 2020. It offers an easy transition between sport, work, and...
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ENTERTAINMENT, FASHION

DRAKE X NIKE?

June 9, 2020 by 2 Comments
Drake and Nike fans will be excited this morning as rumours broke of a collab between the two, in the...
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CULTURE

NEW NIKE AD CALLS OUT RACISM

June 4, 2020 by 30 Comments
Whilst many nations fight the global pandemic of Covid-19, the rise of the racial pandemic has been seen in the...
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BLUP-DATE // NEW AR WORLD FOR MARC JACOBS DAISY

BLUP50 TALENT FEATURE // JYOTY

BLUP50 CURATES // FEBRUARY PLAYLIST BY DJ LUKEY
LIFESTYLE

NIKE’S TEAR-AWAY AIR FORCE 1 + AIR MAX 98

April 24, 2020 by 2 Comments
Nike With Spring now well under way, Nike have given their signature Air Force 1, as well as their Air...
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BLUP-DATE

BLUP X JD NIKE

March 26, 2020 by No Comments
@studio_blup BLUP have been working alongside JD and Nike on a collaborated project for an exclusive Air Max 90 social media...
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LIFESTYLE

DIOR X AIR JORDAN 1

March 17, 2020 by 31 Comments
Nike On account of the coronavirus outbreak, Dior has decided to delay the release of its highly anticipated Air Jordan...
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LIFESTYLE

TRAVIS SCOTT X NIKE SB DUNK LOW

February 22, 2020 by 31 Comments
Travis Scott / Nike Travis Scott’s highly anticipated collaboration with Nike SB Dunk Low has been announced to be released...
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CULTURE, FASHION, LIFESTYLE

NIKE’S PLUS SIZE MANNEQUINS

June 21, 2019 by 58 Comments
Nike has been heavily praised for implementing plus-sized and para-sport mannequins in its London flagship store in Oxford Circus. They...
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LIFESTYLE

NIKE AIR JORDAN 33 SAYS GOODBYE TO LACES

September 22, 2018 by No Comments
For Michael Jordan’s 33rd signature model, the trainer departs from laces and introduces new FastFit technology. Nike’s Jordan Brand signature shoe...
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CULTURE

NIKE MAKES COLIN KAEPERNICK A FACE OF THEIR “JUST DO IT” CAMPAIGN

September 4, 2018 by 2 Comments
It’s the 30th anniversary of Nike’s “just do it” campaign, and every year the face of an admirable athlete is...
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CULTURE, FASHION, LIFESTYLE

OFF-WHITE X SERENA WILLIAMS

August 13, 2018 by 2 Comments
After what has been an already exciting year for Virgil Abloh, it seems like the spotlight from his own brand...
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CULTURE, LIFESTYLE

SKEPTA X NIKE.

August 7, 2018 by 4 Comments
It looks like after having quite a quiet start to 2018, Skepta is coming back harder than ever. With early...
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CULTURE, LIFESTYLE

Vogue x Air Jordan – Collaboration

July 24, 2018 by 2 Comments
It looks like Anna Wintour the Queen of High fashion also wants to be the Queen of Streetwear also. Vogue...
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LIFESTYLE

FOOT LOCKER’S “WEEK OF GREATNESS”

November 29, 2017 by 2 Comments
Celebrating its sixth year, Foot Locker’s “Week of Greatness” has returned with a set of commercial ads and Instagram posts. In...
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