NIKE, INC. announced today the acquisition of RTFKT, a leading brand that uses cutting-edge innovation to create next-generation collectables that combine culture and gaming.

“This acquisition accelerates Nike’s digital transformation and enables us to serve athletes and creators at the intersection of sport, creativity, gaming, and culture,” says NIKE, Inc. President and CEO John Donahoe. “We’re bringing on board a very talented team of creators with an authentic and connected brand.” Our strategy is to invest in the RTFKT brand, to serve and grow their innovative and creative community, and to broaden Nike’s digital footprint and capabilities.”

RTFKT, founded in 2020 by Benoit Pagotto, Chris Le, and Steven Vasilev, is a trailblazing and innovative brand that pushes the boundaries of physical and digital value to serve their diverse community of creators. This committed team uses cutting-edge game engines, NFTs, blockchain authentication, and augmented reality to create one-of-a-kind virtual products and experiences.

“This is a once-in-a-lifetime opportunity to build the RTFKT brand, and we are excited to leverage Nike’s foundational strength and expertise to build the communities we care about,” says Benoit Pagotto, one of RTFKT’s co-founders. “Nike is the only brand on the planet that shares our deep passion for innovation, creativity, and community, and we’re excited to grow our brand that was fully formed in the metaverse.”