The movie recreates the vividly coloured world of the well-known doll with the aid of a particular shade of pink.

The highly anticipated live-action Barbie film, starring Margot Robbie as Barbie and Ryan Gosling as Ken, is set to transport audiences into a vivid and colorful world. To achieve this visual spectacle, the production team employed an abundance of pink paint, infusing every frame with the essence of Barbie’s iconic aesthetic. Architectural Digest’s Chloe Malle reports that a particular shade of neon fuchsia paint was utilized extensively during the construction of the film’s set.

Sarah Greenwood, the movie’s production designer, This scarcity led the filmmakers to Rosco, a Stamford-based company known for providing paint, flooring, and projection equipment to the entertainment industry. However, even Rosco’s vast supply of pink paint faced limitations during the production of the Barbie film. Lauren Proud, Rosco’s Vice President of Marketing and Digital Experience, acknowledged the challenges posed by global supply chain concerns. In an interview with CNN’s Lianne Kolirin, Proud revealed, “There was a shortage, and we gave ‘Barbie’ everything we had.”

To authentically recreate Barbie’s extravagant world, the production team embarked on comprehensive research, even acquiring a Barbie Dreamhouse for reference, in which they meticulously studied and replicated these elements on a grand scale. The result was a magnificent three-story set thoughtfully constructed at the Warner Bros.

Director Greta Gerwig, who co-wrote the screenplay with Noah Baumbach, expressed her excitement about the project. “We were literally creating the alternate universe of Barbie Land,” she told Architectural Digest. Gerwig’s creative vision captured Barbie’s idyllic existence.

Barbie made her debut in March 1959, initially facing criticism from skeptical mothers, but the business persisted by airing kid-targeted television commercials. In 1961, Mattel unveiled the Ken doll, Barbie’s lover, and from there, the Barbie