STUDIO BLUP and Verj hosted the annual BLUP X event (Sep 22) at Aures London, Waterloo. The night was jam-packed with exclusive drops, fueled by DJ Cueball’s live mixes, ensuring the night ended in true BLUP style.

Aures, located beneath Waterloo Station, is one of London’s best event spaces, combining urban graffiti culture with futuristic immersive technology. The venue, known for its mesmeric exhibitions and digital art, was ideal for BLUP X’s immersive 270° visual showcase. 

‘The ReSet Generation’ was the focus of this year’s theme, highlighting the research developed by Laura Lane, Chief Marketing Officer at STUDIO BLUP. 

What is the ReSet Generation? 

The ReSet Generation explores the blurred values, behaviours and mindsets of Millennials & Gen Z using the unique audience network who are the BLUP:GEN. The research creatively explored the ways our changemakers are reclaiming their identities, observing cultural shifts, and exploring their thoughts on the future and the world through their unfiltered lens. 

Laura led the discussion and walked the guests through the entirety of the captivating trends presentation. Joining her on the panel were Mauro Fernandes Borges, Creative Lead at EMI Records and Anna-Marie Uzokwe, part of our BLUP50 Talent and Editor of 

They also offered their own insights from the data, including their opinions on the up and coming social media app BeReal, the usage of influencers and celebrities in marketing and e-commerce and much more. 


To cap off the night.. 

Guests were able to walk away with the new Vol 3 issue of the BLUP MAG 2022, which showcases the work the outstanding team at STUDIO BLUP have produced, including some special talent features throughout the year. 

Check out the video from the night! See you next year.