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THE BLUP CELEBRATES AIR MAX DAY 2022: OUR TOP 5 PICKS

SPECIAL FEATURE // @SCHOONY_ART

BLUP50 CURATES // PLAYLIST BY JAMAAL

FASHION

ADIDAS TO DROP 3 NEW COLOURWAYS OF ADILETTE 22 SLIDES

June 20, 2022 by No Comments
Adidas, are stepping up from the typical Adidas slider. They are now dropping their new Adilette 22 slip-on sneaker in...
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FASHION, LIFESTYLE

WAFFLE HOUSE X ADIDAS TEAM UP FOR WAFFLE-THEMED GOLF SHOES

April 6, 2022 by No Comments
Adidas has a new collaboration with a popular US breakfast restaurant as the annual Masters tournament nears. While this is...
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FASHION

FIRST GLANCE AT GLOW IN THE DARK YEEZY 700 V3 “MONO SAFFLOWER”

March 15, 2022 by No Comments
The safflower colourway looks to make a return with another adidas YEEZY 700 V3, after its initial introduction in autumn...
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FASHION

GUCCI’S FALL 2022 COLLECTION DOMINATED BY ADIDAS COLLABORATION

March 1, 2022 by No Comments
Gucci has unveiled its Fall 2022 collection, a colourful assemblage of tailored suits and coats created in collaboration with the...
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FASHION

PRADA X ADIDAS ORIGINALS FORM LOW “BLACK”

January 5, 2022 by No Comments
Luxury, streetwear, and sneaker worlds have never been more intertwined, and much of the buzz has centred on brands combining...
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FASHION

IMAGE OF THE NEW ADIDAS YEEZY FOAM RNNR SURFACE HAVE BEEN LEAKED

December 21, 2021 by No Comments
We now have A photo of what is believed to be a new Adidas YEEZY FOAM RNNR design, thanks to...
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CULTURE, FASHION, NFT, TECH

ADIDAS IS NOW OFFICIALLY A PART OF THE METAVERSE

December 17, 2021 by No Comments
Adidas Originals has released its first NFT collection, confirming the company’s journey into the Metaverse. In collaboration with Web3, Adidas...
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CULTURE, FASHION, LIFESTYLE

ADIDAS FOOTBALL RETURNS TO ARCHIVAL SILHOUETTES FOR “LEGENDS PACK” RELEASE

December 9, 2021 by No Comments
Following the release of its “White Spark” boot capsule earlier this year, Adidas (XETRA:ADS.DE +3.90 percent) Football has introduced the...
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FASHION

IVY PARK RODEO: FOURTH COLLECTION WITH BEYONCÉ

August 20, 2021 by No Comments
adidas and Beyoncé return to present the latest adidas x IVY PARK collection. Inspired by the inimitable style and undeniable...
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IN CONVERSATION WITH CHRIS MARTIN, CREATIVE ILLUSTRATOR

INJUSTICES IN THE SNEAKER INDUSTRY // TITI FINLAY

BLUP50 CURATES // MAY PLAYLIST BY K1R3Y

FASHION, LIFESTYLE

ADIDAS DROP MORE ULTRABOOST COLOURS

April 30, 2021 by No Comments
When Adidas’ Ultraboost arrived on the trainer scene, no one anticipated how much of a classic design it would become,...
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FASHION

NEW YEEZY FOAM RUNNER COLOURS

March 26, 2021 by No Comments
Today two new colourways of Kanye West’s Foam Runner trainers has been released. The Yeezy collection have been quiet since...
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FASHION, LIFESTYLE

FIRST LOOK AT YEEZY’S SPRING/SUMMER 2021 RELEASES

March 4, 2021 by No Comments
There are some big things in the pipeline for Kanye West and Adidas over the next few weeks and months...
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FASHION, LIFESTYLE

DAVID BECKHAM TO PRODUCE DOCUMENTARY ON ADIDAS VS PUMA

February 15, 2021 by No Comments
The Puma and Adidas feud isn’t new news, however it hasn’t been publicly or commonly discussed before. It only seems...
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LIFESTYLE

PHARRELL & ADIDAS’ NEW TRAINER DROP

November 6, 2020 by No Comments
Pharrell Williams has partnered with Adidas again to grace us with two new monochrome colourways whilst we await the release...
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LIFESTYLE

ADIDAS & LEGO’S MULTI-YEAR PARTNERSHIP

October 20, 2020 by No Comments
LEGO and Adidas have reportedly signed on a multi-year partnership to bring out everyone’s inner kid. The collab will include clothing,...
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ENTERTAINMENT

KANYE WEST CONFIRMS YEEZY FOAM RUNNER RELEASE

June 17, 2020 by 1 Comment
Back in early 2019, Kanye West’s daughter, North West, was spotted in the much anticipated new Yeezy trainer. Following this,...
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CULTURE

NEW NIKE AD CALLS OUT RACISM

June 4, 2020 by 124 Comments
Whilst many nations fight the global pandemic of Covid-19, the rise of the racial pandemic has been seen in the...
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FASHION, LIFESTYLE

ADIDAS ADOPTS ACID HOUSE FOR AW18

September 7, 2018 by No Comments
If you’re an 80s baby you may remember the summer of 1988- the summer that saw acid house take on...
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CULTURE, LIFESTYLE

Pharrells East African

August 8, 2018 by 2 Comments
Following the release of Pharrell’s latest release with his Adidas NMD Line ‘SOLARHU’ pack takes direct influencers from East African...
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LIFESTYLE

ADIDAS RELEASE THIRD YEEZY BOOST COLOURWAY IN A MONTH

December 13, 2017 by 4 Comments
The adidas Originals YEEZY BOOST 350 V2 finishes the year with its third colourway in a month. Yes, in a month....
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