Adidas Originals has released its first NFT collection, confirming the company’s journey into the Metaverse.
In collaboration with Web3, Adidas has released its first NFT drop, which was created in collaboration with NFT pioneers Bored Ape Yacht Club, gmoney, and the team behind PUNKS comic. Beginning December 17, the Adidas NFTs titled Into the Metaverse will be available for purchase, with owners receiving exclusive access to various Adidas Originals experiences and products. Owners will be able to access virtual wearables for the blockchain-based gaming world, The Sandbox, with the NFTs acting as an access pass to in-virtual land experiences as well as free collaborative merchandise. A hoodie, tracksuit, and gmoney’s iconic orange beanie are among the physical products co-branded with the aforementioned trio of collaborators. adidas also purchased a Bored Ape NFT named Indigo Hertz to demonstrate their support for the Metaverse community.
Each of the NFTs is priced at 0.2 ETH, or approximately $800 USD. By entering the metaverse, Adidas and streetwear enthusiasts gain a new way to engage with their fanbase and offer exclusive drops. The NFTs will be available for purchase on Adidas beginning December 17th. Starting in 2022, digital and physical wearables will be available.