New work from the team at Studio BLUP alongside Noir Productions and the talented Filmawi:
The Extent Nitro PUMA sneaker which launched exclusively in JD Sports boasts extensive design features and technical details. For the creative campaign, BLUP modelled the trainer in 3D, carefully ensuring every small detail was captured and displayed in a 360 degree rotation. The creative captured attention in digital-out-of-home environments to drive awareness and ultimately increase footfall in-stores.
All in the detail:
In a Black and Blue colourway, these JD-exclusive sneaks have a woven textile upper with stitched overlays for durable support. They have a tonal lace fastening with plush padding around the ankle collar for a locked-in fit, and sit on a lightweight NITRO midsole for spongy cushioning underfoot. With a tough rubber outsole for traction, they’re finished up with PUMA’s iconic Formstrip to the sidewalls and classic branding throughout.