Balenciaga finally opened its flagship store on New Bond Street in London on March 26. Its latest “raw architecture” concept was adopted into the new store, designed to “instil a sense of temporality and permanence in the present experience.”

This creative process has resulted in a store that comes across as “unfinished” in design, with concrete walls, exposed cables, fixtures and ceiling fittings, as well as a basement display intentionally created to simulate an area under construction.

Balenciaga London New Bond Street Store: Inside Look

Set across three floors, the concrete look, distressed textiles, dirt and muddy marks, aluminium racks and LED screens unite to portray women’s and men’s ready-to-wear, shoes, bags, accessories, eyewear, jewellery, as well as a closer look at the recent Balenciaga Winter 2022 “360°” collection.

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This 710 square meter space welcomes customers can experience more of a post-apocalyptic atmosphere, which just happens to be a shopping place for Balenciaga’s latest luxury designer goods and accessories.

To experience this for yourself, visit Balenciaga’s new home found on the corner of New Bond Street and Conduit Street.