A long time admirer of the Clothing industry. Tinie Tempah has launched his own clothing line a couple of months ago called ‘What We Wear’. his launch fashion event involved models dressed in WWW and playing basketball as the crowd comprised of fellow Fashionista, creative collaborations, press and friends.

The featured video shows the brand collaborating with RANKIN and creating what looks like the first seasons lookbook or the assets for social media. Its going to be exciting to what the musician does next with his label.