It seems like 2017 year of collaboration, especially for the Couture Creative Director Virgil Abloh. With announcing a collaboration with Ikea earlier this year and now he is teaming up with New York based eyewear company Warby Parker. Both brands in their own right have been innovators in the creative space and they both have the millennial audience as large percentage of their target audience.
This release between the two brands is going to be a limited capsule collection, with three sets of glasses ranging from small to large. While the capsule collection is relatively small; there will design changes to distinguish between each style of glasses.
We’ll follow this story as it develops.