Artists who have Spotify pages may soon be able to display and share NFTs through the online streaming service through a new feature being tested within the app. This will potentially open up opportunities to “help a small group of artists promote their existing third-party NFT offerings via their artist profiles.”
Steve Aoki and The Wombats are just some of artists, currently boasting NFTs on artist pages whilst the feature is only reserved to a small number users based in the US. Those included in this test can view NFTs as they scroll through songs.
The NFTs are directly related to the popular OpenSea NFT marketplace, where users can purchase. With the new feature, Spotify follows in the footsteps of social media platforms Instagram and Twitter who are also experimenting with the potential of NFTs for users to share.
Spotify does not seem to be taking a cut of artists’ NFT sales but we can only wait and see how this exciting feature progresses as tests continue: A Spotify spokesperson told Music Ally that these tests “end up paving the way for a broader experience and others serve only as an important learning”.
So, as we see more news develop in this area, what are you most looking forward to in the blockchain/NFT space?