To commemorate its 75th anniversary season, the NBA has collaborated with Canadian brand and retailer BetterTM Gift Shop on a limited-edition Beats Powerbeats Pro release.
The wireless earphones feature NBA and BetterTM logos to commemorate the upcoming 2022 NBA All-Star Game. The limited-edition Beats Powerbeats Pro have a white base and interchangeable red and blue ear tips for added contrast. The charging case and packaging, like the earphones, feature abstract interpretations of the NBA logo by artist Shay Semple.
“At BetterTM, we strive to break down barriers and authenticate representation, and this collaboration does just that.” Working with artist Shay Semple, who was one of the first to incorporate hand-painted artwork onto a Beats charging case, added to the uniqueness of the project, according to Avi Gold, founder of BetterTM Gift Shop. “I grew up being inspired by so many subcultures, music genres, and watching NBA games, fueled by their energy, from a young age.” It feels surreal now to see life come full circle.”
The NBA x BetterTM Gift Shop Beats Powerbeats Pro will be available for $250 USD on February 19 from the NBA Store, BetterTM Gift Shop, Dover Street Market Los Angeles, and NOTRE.