Its been an impressive 2020 for the London-based label.

Designed in-house out of its East London studio, House of Sunny prides itself on producing small sustainable runs of collections in a bid to act against fast fashion. Now, as the label celebrates its tenth anniversary, its founder Sunny Williams has unveiled his plans to drop a first menswear collection later this year.

“We are at a stage where the audience organically asks us for men’s options,” explained Williams in a recent interview with Forbes. “We got to the point where I’d see guys wearing our cardigans cropped even though they bought a size 14 or 16 — and I am amongst those who want to wear pieces from the women’s line”.

Having garnered a reputation in women’s fashion for its use of vibrant colorways and unique designs, Williams alludes to its menswear offering continuing in much the same vein: “I love vintage sportswear at the moment and the style menswear will have is going to be very much my style.” Except the capsule menswear collection to drop September 2021.