A pair of oversized, bright red clown boots are stealing the spotlight online and breaking fashion boundaries. So why are these boots suddenly blowing up online?

The pair of cartoonish boots were recently made by MSCHF, an unorthodox American art collective. They are known as the “Big Red Boots,” and are an exact duplicate of the footwear Astro Boy wore, the protagonist of a well-known manga and anime series from the 1960s. The vivid red colour and distinctive design of the boots make them aesthetically eye-catching, whilst paying homage this well-known figure in the history of this culture.

What makes the “Big Red Boots” particularly interesting was that they were not actually created by a fashion designer, but rather by the creative agency MSCHF. Known for their boundary-pushing art installations and internet stunts, MSCHF had previously gained notoriety for creating products such as “Jesus Shoes” – a pair of Nike Air Max 97s that were filled with holy water and sold for $1,425.

Now, the Big Red Boots have quickly became another viral sensation for MSCHF especially as celebrities, have been sharing photos and videos of themselves wearing these boots. Celebrities such as Janelle Monáe, Lil Wayne, Rich the Kid, Coi Leray, and influencer Wisdom Kay have all been spotted wearing the Big Red Boots, adding to their popularity and making them a must-have fashion accessory.

Coi Leray wearing the Big Red Boots @COILERAY

The success of the Big Red Boots is just a testament to the power of viral marketing and the influence of social media on fashion trends. By creating a unique and eye-catching product and harnessing the power of social media, MSCHF have been able to create a viral sensation that captured the attention of people all over the world as shown.

What are our BLUP:GEN saying?

One of our BLUP:GEN members reflected on the outlandish viral fashion moments recently, such as Sam Smith’s BRIT Awards 20233 latex outfit, stating that “nothing is weird these days.” The ‘weird’ is becoming the normal.

Overall, these boots are a must-have for any trendsetter.

Costing $350, they boots are expected to have a very limited release and will be available on the MSCHF website and app starting on February 16th, with them being likely to sell quickly due to their viral popularity and unique design. See https://mschf.com/

Words by Anna-Marie Uzokwe