BLUP have been working alongside JD and Nike on a collaborated project for an exclusive Air Max 90 social media campaign to celebrate AirMax Day. The motion video showcases the Black Volt edition trainer from the Nike Air Max 90 collection.

The visuals used reference art and cultural influences to create and establish a distinct representation of the sneaker. From music to bespoke hand-designed typography, each individual element plays part to create a unique perspective of the legendary sneaker.



Take a look at what BLUP came up with.