Mercedes-Benz and Virgil Abloh are set for another partnership following their their collaboration last year, but this time taking on the Mercedes-Maybach.
The automotive and fashion worlds have seen some of the greatest designers and brands come together to create capsule collections, vehicles and more. Abloh’s first crossover with Mercedes saw him take on the Mercedes-Benz G Class, setting the bar high.
For the Mercedes-Maybach, Abloh has worked together with Gorden Wagner, Chief Design Officer. The new car is set to be an electric show car that will be unveiled during Art Basel Miami Beach 2-4 December this year.
“Unlike anything previously seen from Mercedes-Benz, the show car exemplifies the possibility of design that is untethered by existing blueprints, or production specifications,” Mercedes explains and adds that the partnership coincides with the 100-year anniversary of the Maybach. Karl Maybach and his father Wilhelm debuted the first Maybach W 3, and created one of the most recognizable and exclusive brands of today.
Virgil Abloh explains that “The Maybach legacy celebrates exploration, pushing creativity to new places, living outside of the status quo. In this next phase we’re embracing these ideals and bringing the Mercedes-Maybach heritage into the future, inviting the next generation to join in revering this icon,”
The collaboration will be revealed on 1st December.