The Cognac brand, Rémy Martin and music legend Usher are collaborating on a high-end, fully immersive NFT collection created using AI-enhanced technologies. The worldwide “Usher x Rémy Martin 1738: A Taste of Passion” campaign reflects the convergence of music, technology, and art.

Created utilising contrastive language-image and generative adversarial neural networks, Usher’s words were turned into digital art in Pre-Training through the innovative depiction of tasting notes, “making the invisible, visible.”

Usher also explains how he is an artist at the core, so transforming an abstract sensory experience like taste into something visual really spoke to his creative process.

“I leaned into the exemplary Rémy Martin 1738 Accord Royal that flowed through me and am so impressed by the visuals that came out of the A.I. process – they truly represent the medley of tasting notes captured in the flavor. It’s rewarding to see those words translate to real-world artwork that my fans can engage with while bringing taste front-and-center.”

The iconic 1738 Accord Royal bottle, reimagined in black and sporting a special seal commemorating the 25th anniversary of Usher’s breakthrough album My Way, brings Usher’s “Taste of Passion” to life with a cutting-edge design uniting music and technology, and taste.

On July 29, the Rémy Martin and Usher NFT collection will launch exclusively on There are only 25 bottles, in which every single NFT has a distinctive marking, and owners can keep the NFT or sell it on BlockBar. Finally, individuals who have the cognac NFT in October can exchange it for the physical bottle. This is a great alternative for fans of Usher and Rémy Martin, starting at $500 (.34 ETH).

Courtesy of Rémy Martin