To celebrate Valentine’s Day and the launch of Marc Jacobs Daisy Limited Editions and MJ Perfect, Studio BLUP and Coty UK have created an Augmented Reality MJ world with a bespoke Instagram filter.

Developed using Spark AR, the filter features Marc Jacobs Daisy Spring, Marc Jacobs Daisy Love Spring and Marc Jacobs ESF Spring alongside Marc Jacobs Perfect – the UK’s no1 best selling women’s fragrance in 2020!

CHECK IT OUT HERE:

Instagrammers can experience the MJ world via @FragranceDirect and @LookFantastic as well as @studio_blup and share it on their stories.