With a limited-edition line of only 200 units
Gucci has unveiled a limited-edition capsule collection in collaboration with Los Angeles-based gaming and lifestyle brand 100 Thieves.
“The collaboration draws on the shared values of Gucci and 100 Thieves, both companies passionately believe in diversity and self-expression, championing the importance of being able to hold a personal point of view without feeling limited by convention,” the House said of the collaboration in a release.
The genre-crossing range welcomes a numbered series of only 200 backpacks from the House’s Off The Grid line, revamped in a bright red hue with three utilitarian pockets and a circular black leather patch boasting the 100 Thieves emblem in silver.
Alongside the special edition capsule, Gucci unveiled a celebratory campaign featuring seven of 100 Thieves’ leading content creators — Valkyrae, Neekolul, BrookeAB, Nadeshot, CouRageJD, Yassuo and Kris London — and two of the brand’s pro players — Ssumday and Kenny. The visuals, which include still images as well as a promotional video, were shot and directed by director-photographer Guy Aroch at 100 Thieves’ world-class gaming facility, known as the Compound.
The Gucci x 100 Thieves capsule collection will be available to purchase exclusively for users with a registered MY GUCCI account on July 19. Create an account on Gucci’s website to receive updates on specific timing for the drop.
