Fashion your seatbelts as we are now seeing high fashion and racing video games merging – following an unexpected announcement during the Gran Turismo World Series competition in Austria. Gran Turismo 7, a racing simulation video game series, is collaborating with Dior on a virtual capsule.
A World Series event presenter in Salzburg unveiled an intricately edited video. It features a driver avatar dressed in a custom-made yellow and grey race suit by Christian Dior with the Dior oblique pattern and the Christian Dior Atelier Avenue Montaigne logo in honour of the 30 Avenue Montaigne address in Paris where Christian Dior first established the design house.
As for the vehicle, the De Tomaso Mangusta, an Italian sports car from the late 1960s and early 1970s, has the distinction of receiving a Jones-led refurbishment. The “47” number and exclusive Dior stickers are also displayed on the beige and grey vehicle. This is a special variation of the De Tomaso Mangusta, which was initially constructed in 1967. The famed Italian designer Giorgetto Giugiaro is credited with creating the De Tomaso, powered by a 4.9-liter Ford-sourced V8.
See the capsule up close below, which includes a subtle tribute to 1947.
Dior Couture’s artistic director for men’s collections, Kim Jones, designed an exclusive new line of in-game gear for the game, including a racing suit, helmet, gloves, and shoes.
This marks the first time Dior has ventured into a “virtual space” as the capsule debuts on August 25 within the game (which is only available on the PlayStation 4 and 5 consoles) and includes a blue and grey helmet for gamers as well as a yellow and grey racing costume, matching gloves, and Diorizon shoes.
All Images Courtesy of Dior