In their Q4 2020 earnings interview, Netflix confirmed that they will be rolling out the long-awaited “Shuffle Play” feature, for all of us indecisive people out there. The interview discussed how an impressive 36.6 million new paid streamers signed up for the service in 2020, breaking their record. Also in the interview, Greg Peter, Netflix’s COO and chief product officer, commented, “members can basically indicate to us that they just want to skip browsing entirely, click one button, and we’ll pick a title for them just to instantly play.”
It’s still unclear the official naming of the feature as Peter’s discussed that they’re going to think of a name similar yet better than Google’s “I’m feeling lucky”, “We’re going to come up with something better than that, so stand by for this. You’ll see it when it rolls out”.
The feature has already been tested on Netflix’s connected-TV apps. The user can see on the initial login page, below every profile there’s an option “Play Something?”. Suggestions will be based on shows or movies similar to previously watched titles, genres or content saves on “My List”.
Whilst it still hasn’t been confirmed when the feature will be available, we shouldn’t have to wait too much longer as it’s rumoured that we’ll have it during the first half of 2021.
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