The NFT series dropped on the 9 February with each priced at £10
The BRIT Awards winners were announced on Tuesday (Feb 8th) at The O2 Arena in London. These include artists such as Adele, who won Mastercard Album of the Year, Song of the Year, and Artist of the Year, as well as Dua Lipa, and ‘Best New Artist’ Little Simz.
The BRIT Awards released its first NFT collection in partnership with NFT platform Serenade, celebrating the winners across all 13 award categories including the Best New Artist, Producer of the Year and a few new genre awards.
For £10 each, the NFTs were so high in demand that within just 30 minutes of its release, they were sold out. Sale proceeds will go towards The BRIT Trust, the charity arm that helps organisations such as Nordoff-Robbins Music Therapy. Overall, the Trust’s mission is to support education and wellbeing through music.
Ownership of the NFTs gives fan holders the possibility of winning VIP tickets to the BRIT Awards next year.
MRE, a UK-based digital artist who has collaborated with previous BRIT winners such as Dave, designed the Brit Awards’ NFTs. He mentioned that this opportunity helped to bring “digital art and NFTs to a wider audience” He also adds that this collaboration assists in “the development of new creative possibilities.”
MRE is also well known for his brand collaborations including Sony, Selfridges & Co, Lacoste.
“Creating a unique NFT felt like an interesting and different approach, and by pricing them at a reasonable cost, a £10 charity donation, it allows more people to enter the emerging space of blockchain and digital art,” said Luke Ferrar, who sits as co-chair of BRITs Digital Committee.