ADIDAS & LEGO'S MULTI-YEAR PARTNERSHIP THE BLUP

LEGO and Adidas have reportedly signed on a multi-year partnership to bring out everyone’s inner kid. The collab will include clothing, footwear and hardwear that has been designed to “inspire creativity and foster a more playful, positive and inclusive world for adults and children from any background or sporting ability.”.

The two brands first partnered in 2018, and from there they’re not wasting any time on releasing new items either as it’s rumoured that pieces are due to arrive later this year in December along with others scheduled throughout 2021. Products range from sports and active lifestyle interest which tie in with themes from LEGO’s history.

LEGO Chief Marketing Officer Julia Goldin said, “It’s our mission to inspire and develop the builders of tomorrow and help children be creative and learn the skills they need to thrive. Great play experiences are a fun way to learn and build creative confidence, and so is sport – and that’s why we’re so excited about his partnership.”. Catch the promo video down below.

 

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