TikTok and Ticketmaster are collaborating to soon roll out an in-app tool, making it easier for fans to discover events from artists they interact with the most. Buying tickets for events you see on the For You Page will be simpler than ever.

It’s only been a few months since Ticketmaster revealed a collaboration with Snapchat before working with TikTok. With the aid of TikTok and Snapchat’s discovery features, both partnerships hope to connect with young people and get users interested in events they may have otherwise not known about.

According to Ticketmaster, the new tool would first only be accessible to a small number of authors before expanding to include more users. Before submitting a video, eligible creators can now tap the new Ticketmaster option and choose the “Add link” option after doing so. Then, creators can perform a Ticketmaster search for any event and choose “Add to video” to include the link. When creators share their videos, the event link will appear on the bottom-left of the video so that viewers may click it and use the in-app browser to buy tickets.

One Republic, Usher, the Backstreet Boys, Demi Lovato, and even the WWE have already committed to utilising the functionality – so the tickets are not purely limited to music artists but events in different areas of entertainment.

A spokesperson for Ticketmaster said, “This partnership brings together the world’s largest ticket marketplace and TikTok’s more than 1 billion monthly active users. It will empower event organizers and creators to reach ticket buyers in a whole new way. Ticketmaster wants to meet fans where they are and, right now, so many of them are on TikTok.”

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