Endura’s new helmet design, “Project Heid,” is making waves in the world of cycling. The UK-based brand, which has been dedicated to creating high-performance gear for over 30 years, has partnered with The Brain Charity in Liverpool to create a helmet that features realistic brain injury scans.

The helmet design is a powerful reminder of the importance of head protection while cycling. Statistics show that 45% of British cyclists ride without helmets, putting themselves at risk of serious head injuries in the event of an accident. Endura’s “Project Heid” helmet aims to change this by creating a unique and eye-catching design that promotes the importance of head protection.

The helmet is adorned with four CAT scans of patients who sustained life-threatening bicycle injuries. The tinted fillings showcase the affected wound alongside doctor notes that detail the traumatic incident. The result is a powerful visual reminder of the potential consequences of cycling without proper head protection. Endura’s commitment to safety and innovation is evident in their latest design. For over three decades, the brand has been dedicated to creating high-performance gear that prioritizes safety for athletes. Their “Project Heid” helmet is no exception, combining functionality with a unique and powerful message.

In honor of global Brain Awareness Week, Endura will be displaying the helmet at the St Enoch shopping center in Glasgow on March 17. The display is sure to attract attention and raise awareness for the importance of head protection while cycling.

The “Project Heid” helmet is not only a practical piece of gear for cyclists, but also a work of art. By utilizing realistic brain injury scans in their design, Endura has created a one-of-a-kind helmet that is both functional and visually stunning. It is a testament to the brand’s commitment to safety and innovation, and a powerful reminder of the importance of protecting our heads while cycling.