Celebrating both Soho in New York and Soho in London, for the second collab.

Speaking about the Fall/Winter 2021 collection, Palace said, “We’re stoked to be working with our favourite beer once again. For our second collection, we wanted to continue the story and to share our love of beers and the great British institution that is the pub! This time round we can finally cheers and all savour life together.”

The collection includes apparel such as T-shirts, hoodies and caps, with the stand-out piece being the stadium jacket. The jacket comes complete with Palace Artois and Stella-branded patches across the chest and arms, while it also pays tribute to either London or New York.

Alongside the clothing, Palace and Stella are also set to release a range of barware items. As well as neon signs, mirrors, bar towels, coasters and more, the two have created special-edition Stella cans that will release in select 7 Eleven in the USA and in certain locations in Bristol, Leeds, Liverpool, London, Manchester, Sheffield in the UK.

The second Palace x Artois collection will drop via Palace’s web store on August 27, arriving at its London, New York and L.A. locations on the same day, as well as Dover Street Market’s London and L.A outposts.

To make it even better – Palace is opening a pub in both London and New York. In London, the Palace Artois pub will take over the Blue Posts in Soho, running from August 24 until August 27, while in New York two brands will transform the Vig Bag, opening on August 25 and running until August 26.