The non-collaboration even includes a co-branded Triple S.
After Gucci and Balenciaga announced their joint “Hacker Project” back in April of this year, the two houses have now released the co-branded collection. Described as “an exploration on ideas of authenticity and appropriation within the fashion industry,” the new capsule from the two Kering stablemates sees classic Gucci and Balenciaga silhouettes and codes combined to create something new.
Stand-outs include a rework of Gucci’s GG logo — transformed into a double B logo — which appears on puffa jackets, caps and even socks. Elsewhere, bags have been scrawled with graffiti declaring “This Is Not a Gucci Bag,” and the two label’s logos sit side by side on the crystal-encrusted hourglass suit.
Another key feature is the return of Balenciaga’s divisive Triple S silhouette. For the Hacker Project, the chunky sneaker arrives in two colorways, each of which is covered with nods to both the Gucci and Balenciaga influences.
Continuing the theme of the Hacker Project, each house sells items more commonly associated with the other. The Gucci web store offers items in Balenciaga’s floral print, as well as the Triple S colorways and technical jackets that recall other Demna Gvasalia-designed pieces. The Balenciaga web store focuses on the “This Is Not a Gucci Bag” accessories, as well as the flipped take on the GG logo.