The French brand ‘Vetements’ were the ultimate trollers during PFW by hosting their show in a Parisian McDonalds- yes, the fast food chain.
The models walked around the booths in the restaurant where the audience were sat. The whole show seemed to be a comment on capitalism- which is a bit ironic considering hoodies come at a cost of around £500- with models wearing name tags saying, ‘CAPITALISM’ and slogans like ‘ECSTASY’, that was referring to the internet and its effect on society. Pieces also included flip-flops, bright colors, leather coats, oversized shirts, manager/security guard outfits, and some held french fries as they walked.
To top it all off, attendees also received their invites in the form of branded condoms. Class at its finest.