February signals the start of Fashion Month for Autumn/Winter 2021 collections, which sees Fashion Weeks globally take place. New York kick off first, and London follows from the 19th to the 23rd of February. The final week is in Paris, from March 1st to 9th. However, it comes as no surprise that these shows are having to take place digitally due to the ongoing Covid-19 pandemic. The fashion world in essence is an ever changing and adaptive industry, so naturally designers have reformed their once exclusive shows to be available to all.
For men’s Fashion Week, we saw brands get innovative for their shows. For Virgil Abloh’s Autumn/Winter 2021 collection, he created a video inclusive of all the Arts. Dance, Music and Poetry was filmed between Paris and the Swiss mountains to give the audience a memorable show. So how will Women’s Week play out? We’re expecting brands to get even more experimental in their executions and read below how you can be part of it.
Although timetables can become blurred and hectic during a digital Fashion Week, the upside is that the events that were typically invite-only are now available to everyone- all you need is a digital device. The best way to stay in tune with brands’ shows is to keep an eye out on social media. Designer brands have been revealing via Instagram their important details you’ll need to “attend” a FROW space.
[Image source: Shutterstock and Instagram]
