After his album release last month, Fredo is still making money moves as he’s just announced a multi-million pound deal with Kick Game, the London-based trainer retailer.

It’s no secret that Fredo is a sneakerhead and the partnership will see the rapper host a series of events and launches at Kick Game over the next two years. The London musician stated that him and Kick Game’s co-founder, Robert Franks, “share a huge passion for sneakers. In the same way I put my fans first, Rob puts his customers first. For me, this was an easy investment because Rob and I quickly became friends and with the huge growth in the sneaker industry, the investment made a lot of sense with the potential for huge returns.”

Kick Game have made it apparent that their sales soared during Covid with online sales increasing by 600%, with many of us turning to online buys during lockdowns.

Franks commented on their business increase by saying, “Kick Game’s revenue over the last 12 months has grown from £2million to £15million, placing us as potentially one of the fastest-growing companies in our sector. This deal is ground-breaking for a business of our kind; the fanbase overlaps and it made complete sense to partner with Fredo.”

Hopefully soon we’ll be able to buy Fredo-designed trainers!

Watch Fredo go shopping for trainers at Kick Game in the below video.

[Image Source: Publicist]