TikToker Charlie D’Amelio has featured on Prada’s ‘Linea Rossa’ campaign for Fall/Winter 2022, inspired by the wintersport season coming up. However, the campaign has raised a few eyebrows on Prada’s edits and choice of influencer.

Photographer Norbert Schoerner (see here) captures the social media sensation, sporting a crop top with Prada’s famous red stripe marking on the front. The ad includes White Sebastien, Shi Sherry, McClish Aviana, and Dostine Emanuel, embodies the unending spirit of wanderlust against a sci-fi-inspired, icy landscape.

In typical Prada style, nylon is used to create the garments, which are emblazoned with the recognisable Linea Rossa logo. The sportswear-focused collection seen in the artwork features skiwear-like padding for protection. Charli D’Amelio is wearing Prada’s new $4,900 minimalist puffer jacket, $1,220 sleeveless ‘Tech Rec Nylon Piqué’ top, and $1,650 leggings.

But the premium fashion house is generating a stir in the industry as there was also some doubt over the campaign’s target audience, given that Charli’s core viewership is mostly made up of Gen Z and young people who “don’t have a credit card.” So whilst some may agree Prada have missed the mark, we ask does this campaign really fall short of expectations?

Learn more about the FW22 Prada Linea Rossa collection online and view ad campaign above.