The first weekend of April saw the launch of the ‘Bored & Hungry’ restaurant, being the first to accept $APE cryptocurrency as a form of payment. Rooted in Bored Ape Yacht Club’s IP, the restaurant aims to ‘give back to the growing web 3.0 community’ and provide opportunity to others to learn from this new world of NFTs and Web 3.

It was only just the previous month when Bored Ape Yacht Club (BAYB) launched the ApeCoin (APE), their own crypto token. Although Yuba labs are the brains behind BAYB, the token is completely independent of Yuga labs and is within a decentralised community (ApeCoin DAO) alongside the APE Foundation which is the steward organisation.

Nguyen reflects this the restaurant’s mission in his own words as he believes it is important to “educate the public about this new future world”. The 1,700-square-foot restaurant was envisioned by creative entrepreneur Andy Nguyen, reputable for creating a range of creative food campaigns. 

This restaurant can only inspire that there are indeed ways of creating a real brand or business from the world of web 3 and this new IP whilst helping to remove stigmas around NTFs and its community. The restaurant can be found at Long Beach, California if you find yourself in the area if you wish to visit.

All Photos courtesy of Bored Ape Yacht Club.