Fashion week is shifting into the virtual world as luxury brands and designers are preparing for the first ever Metaverse Fashion Week in Decentraland, which kicks off March 23 2022. As the event lasts four days, we share 4 things not to miss at the Metaverse Fashion Week (MVFW):
- FASHION SHOWS
Of course, what is a Fashion Week without the fashion shows?
Over 50 brands will enter the virtual world, to debut collections in the Decentraland’s latest 3D Luxury Fashion District, previously modelled on Paris’ vaunted Avenue Montaigne. The event is actually inspired by the French architecture, underpinning the overall look and feel on the runway.
The brands to showcase their designs include the likes of Dolce & Gabbana, Hugo, and Roberto Cavalli. Tommy Hilfiger will not only reveal its SS22 collection, but also NFTs within its Decentraland store. Etro, on the other hand, will set a gender-fluid scene by offering its new Liquid Paisley print.
It only makes sense for digital-first brands, The Fabricant and CSM’s Scarlett Yang to make their presence known whilst also paving a way for emerging designers, like LVMH-winner Kidsuper, on their crypto-clothing debut.
2. SHOPPING
To treat yourself and get your hands on any wearable items, an Ethereum wallet will be needed to purchase as Decentraland, the browser-based platform has software running on the Ethereum blockchain.
To begin the 2022 Metaverse Fashion Week, Selfridges will complete the activation whilst we observe the launch of its first Web3 store. There will also be an “immersive” experience with Paco Rabanne. To enhance the beauty of fashion, “sensorial” experiences from Etro, Tommy Hilfiger, Dolce & Gabbana, and Guo Pei will feature too.
NFT marketplace Rarible will be sponsoring Decentraland’s Designers Street, hosting spaces for emerging streetwear designers and driving exclusive apparel drops too.
3. ENTERTAINMENT – FILMS, CONCERTS & EXHIBITIONS
As part of an AUROBOROS experience, attendees can enjoy a headline performance by Grimes. There is also the opportunity to listen into panel discussions with high value industry-leaders like Alexandre de Betak.
The CashLabs Space will show fashion-based films including Chanel and Lanvin. NFT photographs from STREET (the legendary street style photography magazine) comes courtesy of MetaTokyo in museums.
4. ATTEND PARTIES
Similar to a typical fashion week, after-show parties at MVFW will be hosted by Dolce & Gabbana, Faith Connexion, Blond:ish, and Imitation of Christ. We also know KnownOrigin will showcase its collection sometime during an afterparty. There could be a few more surprises on the horizon…you have to be there not to miss out on the fun.
Amongst all the fashion shows, presentations, live concerts, store launches, afterparties, film screenings and much more, fashion lovers and attendees at this year’s MVFW are sure to enjoy themselves. Why not join in on the fun before it ends March 27?
