In partnership with “WornWell” by the Vintage Wholesale Company, high street retailer Primark is opening vintage clothes concessions in its Birmingham and Manchester stores. The “WornWell” concessions at Primark will sell retro clothing from the 1970-1990s, including denim jumpsuits and shirts, puffa jackets from Tommy Hilfiger, Converse, Levi, and Dr. Martens, among other brands.
The Vintage Wholesale Company imports the finest vintage items from all over the world and sells high-quality secondhand clothing in the UK and Europe.
The first “WornWell” concession debuted this week in the Primark location on Birmingham’s High Street, and in the following weeks, the Manchester Market Street location will add vintage apparel. As the retailer strives to improve its in-store experience for customers, the concessions will provide Primark customers the ability to buy branded and unbranded vintage and one-off items of clothing at reasonable costs, alongside its new collections.
Jermaine Lapwood, head of innovation and future trends at Primark, said in a statement: “We’re very excited to open our first vintage concessions in Birmingham and Manchester. Vintage clothing has increased in popularity over the last few years, and we know that our customers love creating unique looks by mixing old fashion with new.
“Each item is unique. We want to inspire our customers to express their individuality and discover a love of vintage through wearing our clothes.”
The 32 food and drink outlets and 22 beauty, manicure, and hair studios that Primark currently offers inside its stores throughout the world are the newest additions.
All Photos Courtesy of Primark; ‘WornWell’ by the Vintage Wholesale Company