Kylie Jenner, 24, the youngest of the Kardashian sisters has become one of the most successful reality TV stars of all time. At 18 she launched Kylie Lip Kit and after huge early on success, later re-branded as Kylie Cosmetics to bring out a whole range of beauty products.

Last October, Kylie Cosmetics landed in Boots, the UK’s largest health and beauty retailer, making Kylie Cosmetics accessible nationally and locally across highstreets and shopping malls. However over the last 2 years mobile shopping and augmented reality experiences have seen a surge – greatly supercharged by the younger ‘mobile-first’ generation. With this in mind, and keen to offer online customers an interactive ‘in-store’ experience, Studio BLUP along with the team at COTY and have brought Kylie Cosmetics into the Virtual world with a first-of-its-kind 360° shoppable experience.

The augmented reality experience which is accessed via invites customers into a virtual Kylie Cosmetics shopping world through their phone. From watching how-to videos, discovering key product benefits and best of all, being able to virtually try on the infamous Kylie Matt Lip Kit shades to see which ones suit them best!

As you enter the Kylie AR world you really feel like you’re stepping into a Kylie Jenner showroom with subtle interior elements like the pink Kylie lips sofa – a nod to her LA office. Guests are presented with a number of product hotspots which when selected, take them into a whole new room to explore.

The virtual Kylie World also lets customers add products to their basket whilst still inside the AR experience, and when ready to purchase, can easily checkout on the checkout page.

Try it for yourself here: