Branding, product development, packaging design, website and content for new home scent and lifestyle brand FYG – Find Your Glow.
Launching with two main Candle & Diffuser collections: Memories and Back to Basics plus a range of Essential Oil Blends and matching Handwash/Lotions, BLUP worked closely with FYG’s founder to develop a unique visual identity and aesthetic for the FYG brand.
Design included bespoke logo, typography and a visual style guide, plus creative direction on all photography and content.
Scent and memories are so entwined. The FYG Memories collection features 12 special candle scents each of which represent a personal memory and a story. From ‘Starry Starry Night’ to ‘Amalfi’ and ‘Paradise Beach’, there is a Memories scent that everyone can relate to.
All the candles are hand poured in Bushey, England and made from non GMO rapeseed wax and are 100% natural. Candle and Diffuser containers are made from glass whilst Soaps and Lotion bottles are made from plastic. Both of which can recycled.
To find out more or to shop the FYG range, visit fyghome.com