One of the most well-known K-Pop artists has been formally signed by Dior to serve as one of its global ambassadors. Jimin, a member of BTS, is the newest musician to be appointed an ambassador for the French luxury clothing brand.

The BTS gang’s multifaceted singer, dancer, and composer has previously collaborated with Dior. The band’s partnership with the French luxury brand, according to WWD, which broke the news first, began in 2019 when menswear designer Kim Jones created the stage clothes for the group’s Love Yourself: Speak Yourself world tour. The BTS group has previously collaborated with a number of well-known companies, including McDonald’s, Coca-Cola, Samsung, and Louis Vuitton, which in April 2021 also appointed them brand ambassadors. But the ambassadorship for Louis Vuitton was formally over.

The BTS group, which also consists of RM, Jin, Suga, J-Hope, V, and Jungkook, has seven members in total. Jimin is one of them. The group recently revealed that while each member completes his or her required military service in South Korea, the band will take a sabbatical so that members can work on independent projects. Most recently, Jimin dropped the song “Vibe,” which he co-wrote with Taeyang of BigBang, a significant K-Pop group. Jimin’s signing to Dior is proof of this as each member pursues separate endeavours. Now, any participant can independently use their own branding. The South Korean artist now reflects the spirit and uniqueness of Dior style, modernity with a timeless signature, according to a statement from Dior on their collaboration.

Dior has already used the influence of K-Pop stars. Jisoo, a member of BlackPink, was previously chosen by Dior as the house’s global fashion and beauty ambassador. Jimin joins Sehun and Cha Eunwoo as brand representatives for Dior menswear.