Corteiz, a streetwear company located in London, and Nike are collaborating on their first significant product launch.
The logo of the London-based streetwear brand Corteiz took over Niketown’s frontage last night, indicating that a partnership between Corteiz and Nike may be forthcoming.
The Corteiz Alcatraz logo was quickly posted online by many who noticed it on the front of Oxford Street’s most well-known store, with the general assumption being that it was yet another example of Clint419’s guerilla marketing techniques. The company attracted a lot of attention with its Bolo Exchange and a 99p cargo drop, both of which sent supporters into a complete frenzy. However, it has finally been verified, following much rumour, that the action is a genuine Nike partnership.
Corteiz has established itself as the master of keeping its fans interested thanks to its guerilla marketing strategies. And although though the designs—which often range from tracksuits to T-shirts to outerwear and accessories—typically retail for affordable rates, that hasn’t stopped celebrities like Drake, who recently posted pictures of himself wearing a “DA SKYDIVE” jacket, from drawing attention to them.
The partnership between Corteiz and Nike is scheduled to debut in the upcoming months, and it will be the brand’s greatest commercial move since its founding in 2017. While working on garment collaborations with UK rap musicians Central Cee and Meekz, Clint419’s label has already made connections with fellow London-based streetwear label Soho Yacht Club and Nigerian imprint, Motherlan.
Nike has declined to comment on any information regarding the partnership, following on a number of high-profile partnerships with brands like Stüssy and Jacquemus.