Pharrell Williams was named the new Men’s Creative Director for Louis Vuitton on Thursday, following the unexpected death of previous director Virgil Abloh. He teased his 14.6 million followers with a sneak preview at the face of his debut ad for the luxury house. And, to everyone’s pleasant surprise, Rihanna was fronting the current men’s line. Pharrell Rihanna featured in his first ad for the French company, which launched Thursday on a massive billboard. She was poised in front of a large poster presenting Rihanna and her pregnancy on the Seine-facing side of the Musée d’Orsay in Paris.

Rihanna featured in his first ad for the French company, which launched Thursday on a massive billboard. The recruitment of the American singer at Vuitton solidified the company’s status as a “cultural” brand, and it was Pietro Beccari’s first big choice as chairman and CEO of Louis Vuitton on Feb. 1.

Riri’s baby is taking her first dive into stardom with mommy, charming us in the newest Louis Vuitton campaign.

Rihanna is the queen of maternity wear. When it comes to revolutionising pregnant style, the multi-hyphenate businesswoman is all hits and no misses, from her now-iconic Super Bowl half-time costume to her belly-baring streetwear outfits. And she’s done it again, this time on a giant Louis Vuitton billboard while wearing a bump-baring open leather jacket ensemble.

The beauty guru wore an open leather shirt jacket (or shacket) with a pixellated Damier check pattern, exhibiting her baby bump. Rihanna appeared for the French label’s spring/summer 2024 men’s collection, holding a cup of Joe and arms bulging with Vuitton’s distinctive monogram leather goods (in red, yellow, and green).