Photo Credit: MellowedHigh

After surpassing Gucci in the previous quarter of 2019, Off-White has managed to retain their title for the final quarter of Lyst’s Hottest Brand 2019. The global fashion search platform complied their quarterly results based on the online shopping behaviour of over 9 million consumers a month. Lyst Index analyse consumer searches, browsing and buying habit data to assemble their rankings.

Though this ranking comes after Off-White’s Virgil Abloh’s hiatus announcement from fashion, headlines continued to be made when photos were released of Hailey Bieber’s Off-White wedding dress. In addition, a new store was announced in Miami and their new logo was unveiled on Instagram, further promoting the brand’s recent progression.


Although luxury brands continue to prevail on the list, other notable brands such as Nike, Yeezy and Dr. Martens feature in the top 20.


Q4 2019 Hottest Brands:

  1. Off-White™
  2. Gucci
  3. Balenciaga
  4. Moncler
  5. Versace
  6. Fendi
  7. Prada
  8. Valentino
  9. Saint Laurent
  10. Burberry


In addition to the Hottest Brand announcement, Lyst also revealed the top 10 men’s hottest products of the quarter. It was noted that due to the declining temperatures, there was a surge in demand for practical and performance wear within the men’s category.


Q4 2019 Hottest Men’s Products:

  1. Moncler — Maya Jacket
  2. Gucci — GG wool jacquard scarf
  3. Alexander McQueen — oversized sneakers
  4. Moncler — Gui vest
  5. Yeezy 500 — Stone sneakers
  6. Stone Island — cargo trousers
  7. Acne Studios — Face-Patch beanie
  8. Nike Air Force 1 — “Para-Noise” sneakers
  9. Off-White™ — Diag Waterfall Over hoodie
  10. Barbour — Chelsea Sportsquilt jacket


For the full rankings, head over to the Lyst site.