The progression of the Metaverse allows brands to embrace the greater presence of NFTs and digital assets in future.

Some of the brands welcoming this change include Balenciaga, Nike, Louis Vuitton and Selfridges but we will not be seeing a certain individual joining these brands any time soon – Kanye West.

As a creator and someone who stays on top of trends, the DONDA artist is dismissing the concept of NFTs. He made his opinion clear on his recent Instagram post, showing he is perfectly happy to be creating in the physical space, for the time being.

Ye posted a note on Instagram which read, “My focus is on building real products in the real world,” and also that , “STOP ASKING ME TO DO NFTs I’M NOT FINNA CO-SIGN…I MAKE MUSIC AND PRODUCTS IN THE REAL WORLD.”

Let this not take away from the big luxury brands experimenting in digital spaces. We can only wait to see whether Kanye’s views may change in future – perhaps influenced by other creatives in industry, such as Balenciaga’s Denma who we have already seen adopt the future of the metaverse.

He may not be on the wave now so we would have to wait a little longer for digital Yeezys to be sold in the metaverse.