For the eleventh year running, Neon Carnival will triumphantly return for Coachella weekend (Saturday 16 April) with Levis and Tequila Don Julio as sponsors. While the Carnival is known to be invite-only, The Hilton will be hosting the Neon experience in the “Paris World” metaverse giving those at home the opportunity to virtually partake in the action-packed fun.

The event idea was first conceived by LA nightlife connoisseur Brent Bolthouse and brought to life by Best Events. Since then, its buzz has previously attracted high-profile attendees, including Drake, French Montana, Leonardo DiCaprio, Rihanna and more.

“We can’t wait to return back to the desert and celebrate our 11-year anniversary of Neon Carnival. It’s been a long two years and we are excited to catch up with some old friends and meet new ones,” said Bolthouse further.

The venue will host all lucky festival attendees who will be be entertained by also carnival games and amusement park attractions. On top of this, the event is extending beyond the physical and into the metaverse for the first time this year, enlisting Paris Hilton to host the event in “Paris World” on Roblox.

*COMMERCIAL IMAGE* In this photograph taken by AP Images for Armani Exchange; Paris Hilton, wearing AIX Neon Sunglasses, and Nicky Hilton ride the Merry-Go-Round at the 944 Magazine and Armani Exchange Neon Carnival at Coachella Valley on April 17, 2010 in Indio, CA.(Casey Rodgers / AP Images for Armani Exchange)
Paris Hilton and Nicky Hilton ride the Merry-Go-Round at the Neon Carnival at Coachella Valley – April 2010

The Carnival, which is to take place at Desert International Horse Park, a large equestrian center over the weekend. DJs Ruckus and Kayper are to provide music throughout on-site. A new addition, Mel DeBarge also adds to the international party scene and rounds up the evening to “keep partygoers dancing all night long” according to Bolthouse.

Though Neon Carnival is not associated with Coachella, however it is bound to be a great event alongside these new brand appearances include Liquid I.V, DIRECTV, Monster Energy, new Smirnoff Neon Lemonades and PathWater.