Mark Zuckerberg, the CEO of Meta, has announced the establishment of the “Meta Avatars Store” –  a digital designer apparel store whilst calling on the likes of Balenciaga and Prada to feature also. This is sure to be a positive move towards more fashionable clothing options for users to express themselves through their avatars.

Balenciaga, Thom Browne, and Prada are the first three designers to collaborate with Meta on this digital fashion experience. For these digital ensembles, Meta has not provided any cost information but free Meta avatar clothing options will continue to be accessible.

The first images released include a motorcycle suit, a Balenciaga sweatshirt, and outfits seen at recent Thom Browne presentations – and worn by many celebs at the Met Gala. All of these options are likely to appeal to customers. “It’s essentially a clothing store for your Meta character,” says Zuckerberg. “Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy. I’m excited to add more brands and bring this to VR soon too.”

Meta has introduced 3D avatars to Instagram and updated avatars for Facebook and Messenger. Avatars now have more expressions, faces, skin tones, and accessibility devices thanks to the update. Users can now use the same avatar across all Meta platforms, including virtual reality. This highlights the extent to which Meta is working to improve its avatars as investments into the metaverse expands – a closer step towards being able to better express yourself in the metaverse.

The Meta Avatars Store will be available in the United States, Canada, Thailand, and Mexico starting next week, with more brands to be added to the store in the near future. Keep your eyes peeled.