Giuseppe Zanotti unveils its latest silhouette, the COBRAS, which was teased during this year’s Milan Fashion Week. Recognized for embracing the snake emblem on artwork and across social channels, it was only natural that acclaimed Atlanta rapper Young Thug introduces the sneaker on the latest campaign to match its bold aesthetic.

The low-top sneaker features a luxe leather upper and a scaled 3D cobra with crystal-set eyes wrapped around the midsole and reappearing on the outsole. Giuseppe Zanotti’s iconic signature appears on the lace tag and tongue, in addition to an abstract heel and perforated toe box. “I’ve always loved the symbolism of the snake,” Zanotti says. “It’s a powerful and dynamic motif that I’ve explored in many collections, but never on a sneaker.”

The COBRAS sneaker, which bridges the gap between luxury and contemporary design, is available in four tonal colourways: pink, red, black, and white. “He’s got the Italian style thing down but knows how to change it up and layer in the unexpected, the street,” Thug says of Zanotti’s collection. It’s on fire.”

The COBRAS sneaker collection is now available at Giuseppe Zanotti boutiques, online at Giuseppe Zanotti, and at select retailers. Check out the campaign video above, and be sure to visit the brand’s website for more information.