Lil Nas X made his catwalk debut at Coach’s SS23 show, which transformed a New York City setting into a beach beachfront. For Coach’s latest campaign, the musician is campaigning the belief that true style is about bravely embracing all of who you are – which has played great significance in his own career.

The appearance, which he made wearing a leather vest and a short attire, was quickly followed by an Instagram post from the brand proclaiming him as their newest worldwide ambassador. So we now see Coach tapping into all of Lil Nas X’s audacious and self-assured spirit to launch the news of their relationship and unveil its “Courage To Be Real” campaign.

Coach uses the campaign opportunity to highlight the brand’s basic value of supporting self-expression, which is supported by a short video by Petra Collins. Lil Nas stated of the campaign, “my entire career has been about breaking down walls, and this campaign embodies everything I’ve overcome thus far.” Now, he is now a musical star who embodies the open-minded and liberal attitude of a generation with whom most global organisations are failing to connect.

Together with creative director Stuart Vevers, the two have attempted to transform Coach into a modern brand with Gen-Z marketing and offers. Overall, it appears Coach x Lil Nas X are quite happy working together and you can see the collaborative efforts here at coach.com.