THE BLUP - Culture and Lifestyle The BLUP Way

BLUP-DATE // OUR GUIDE TO SUMMER

BLUP50 TALENT FEATURE // DJ LUKEY

BLUP50 CURATES // JUNE PLAYLIST BY JIDE

CULTURE, FASHION

BLUP50 KELLY ANNA LONDON X NIKE TO CREATE ‘RUN PAST THE FUTURE’

May 27, 2021 by No Comments
This artist in residence continues to blow out minds   After her trip to Nike’s head office in Portland in...
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FASHION

VIRGIL ABLOH CONFIRMS ANOTHER NIKE DROP

May 26, 2021 by No Comments
What began as ten trainers in 2017, has spun into an iconic partnership between Virgil Abloh and Nike. Today Off-White...
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CULTURE, FASHION

A$AP ROCKY LOOKS BACK AT HIS BEST AND WORST FASHION MOMENTS

May 21, 2021 by No Comments
Even the ‘Fashion Killa’ has some off days. To celebrate his latest GQ cover feature, A$AP Rocky sat down with the publication to...
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FASHION, TECH

THE ENVIRONMENTALLY CONSCIOUS AND FORWARD-THINKING FUTURE OF FASHION

May 11, 2021 by No Comments
Article written by Studio BLUP ‘Futurewears’ writer Symeon Oshea As part of its sustainability commitment, German sports and footwear giant...
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FASHION

SELFRIDGES LAUNCH RENTAL SERVICE

May 10, 2021 by No Comments
Selfridges have just launched a fashion rental service which will allow their customers to rent items for 8, 10 or...
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CULTURE, FASHION

JACK DANIELS X THE SHOE SURGEON: FINELY CRAFTED

May 9, 2021 by No Comments
Sneakerheads rejoice: now you can explore The Shoe Surgeon’s studio in interactive 3D, for a taste of where that custom...
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CULTURE, FASHION

PLAY CAROLINA HERRERA’S ONLINE SKATEBOARDING GAME

May 9, 2021 by No Comments
To promote her new fragrance 212 Heroes, the team at Caroline Herrera created an online skating game where the player...
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FASHION

HOUSE OF SUNNY DROPPING ITS FIRST MENSWEAR COLLECTION LATER THIS YEAR

May 7, 2021 by No Comments
Its been an impressive 2020 for the London-based label. Designed in-house out of its East London studio, House of Sunny...
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FASHION, LIFESTYLE

ADIDAS DROP MORE ULTRABOOST COLOURS

April 30, 2021 by No Comments
When Adidas’ Ultraboost arrived on the trainer scene, no one anticipated how much of a classic design it would become,...
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BLUP-DATE // HELEN KIRKUM X REEBOK

BLUP50 TALENT FEATURE // BENJAMIN ESTACIO

BLUP50 CURATES // MAY PLAYLIST BY K1R3Y

ENTERTAINMENT, FASHION

FREDO AND KICK GAME PARTNER

April 23, 2021 by No Comments
After his album release last month, Fredo is still making money moves as he’s just announced a multi-million pound deal...
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CULTURE, FASHION, LIFESTYLE

DMX: AN ERA, AN ICON, A LOSS.

April 20, 2021 by No Comments
Article written by Studio BLUP features writer Anna Kioumourtzi The Yonkers, New York, rapper, Earl “DMX” Simmons died on April...
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CULTURE, FASHION

NIKE’S NEW RECYCLED COLLECTION

April 19, 2021 by No Comments
“Move to Zero” is Nike’s new trainer range consisting of their most sustainable shoes to date. Produced by eco-friendly materials,...
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FASHION, TECH

AUGMENTED REALITY MEETS LUXURY FASHION

April 14, 2021 by No Comments
Article written by Studio BLUP ‘Futurewears’ writer Symeon Oshea As we venture into what a brand new decade has to...
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FASHION

END. X LEVI’S® “PAINTED”

April 14, 2021 by No Comments
Teaming up to deliver their first collaborative capsule, British retailer END. and American denim stalwarts – the Levi’s® brand –...
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BLUP50, FASHION

MAKING MARKS: A FILM BY END. X LEVI’S®

April 13, 2021 by No Comments
To coincide with the launch of the “Painted” collection, END. and Levi’s® embarked on a collaborative filmmaking project, celebrating the...
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FASHION

NEW YEEZY FOAM RUNNER COLOURS

March 26, 2021 by No Comments
Today two new colourways of Kanye West’s Foam Runner trainers has been released. The Yeezy collection have been quiet since...
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CULTURE, FASHION

JAPANESE ARTISTS ARE CELEBRATED IN NEW LOUIS VUITTON EXHIBITION

March 23, 2021 by No Comments
Louis Vuitton celebrates the brand’s collaborations in a new exhibition, Louis Vuitton &. Consisting of ten immersive rooms, take a...
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FASHION

SKEPTA TEASES A NEW NIKE TRAINER

March 19, 2021 by No Comments
Skepta today took to his Instagram Stories to tease us with new music and Nike trainers. Back in January an...
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CULTURE, FASHION

CLARKS ORIGINALS CELEBRATES JAMAICA IN NEW ICONIC RE-MAKES

March 17, 2021 by No Comments
The British footwear brand has remained a staple across the Caribbean island of Jamaica ever since becoming synonymous with Dancehall...
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BLUP50, FASHION

BLUP50 KELLY ANNA LONDON DECORATES THE LATEST NIKE PEGASUS 38

March 17, 2021 by No Comments
Swoosh recruits Kelly Anna London as A.I.R. When it comes to Nike’s extensive line of running sneakers, the brand often...
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