After coming up with the idea while traveling on an airplane amid the pandemic, Will.i.am is introducing a clever tech-driven face mask, a joint venture with manufacturer Honeywell. Xupermask is outfitted with three dual-speed fans and a Honeywell high-efficiency particulate-arresting (HEPA) air filtration system.

It also includes noise-canceling audio and microphone capabilities as well as Bluetooth 5.0 connectivity and LED day glow lights. To assist with the design, Will.i.am enlisted Jose Fernandez, who through his Ironhead Studio, a costume and creature design firm, has created costumes for films including The Amazing Spider-Man, X-Men United and The Avengers.

Created in two color schemes — white/gray/orange and black/black/orange — the Xupermask comes in two sizes and accompanied by a carrying case, three-month supply of HEPA filters, ear tips and USB-C charging cable. The first drop has already sold out, follow Xupermask for details on the second drop.