SALT.TV are a production studio based in Soho, London. They offer a complete production service from storyboard to the final cut. BLUP completely redesigned their website and branding. They were looking for something slick and modern that would stand out from their competitors whilst appealing to their target market.
The site has a crisp black & white aesthetic that allows the striking nature of the production work to shine through large cinematic boxes. Detailed bios for each director and all their films provide deeper understanding of the behind the scenes process, whilst a social media stream keeps users up-to-date. Optimised across mobile, tablet and desktop, and carrying a simplified information architecture, including a new sidebar menu, the site offer a much friendlier and more engaging UX experience.